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I'm a B2B content and performance marketing leader with 15+ years of experience creating strategic content and fueling demand for companies like Cisco AppDynamics, HubSpot, Zenefits, and Drift. Today, I lead Meta’s global content strategy for our business messaging solution, which includes the WhatsApp Business Platform, as well as Messenger and Instagram APIs.
• Research-oriented approach to content/editorial development
• Double M.A. in Sociology and Women's & Gender Studies
• Passionate about building and growing inclusive, people-first teams
• Wealth of experience implementing and scaling content *and* marketing functions at both startups and established companies alike
🎧 Founder and host of First Person, a podcast that brings you b-side stories at the intersection of tech, marketing, and culture
👉🏼 I get joy from helping people discover the work they love
>> Noteworthy talks and podcast interviews:
• The Notorious Thought Leader Podcast: “How to Build a Successful Content Strategy with Sonja Jacob”
• Boston University, Interactive Marketing Strategy talk: “Building a Content Roadmap” (graduate level course)
• Stanford University, Panelist, Content Marketing for Customer Acquisition and New Ventures (MBA Course)
• GrowthHackers, Featured Guest for AMA
• San Francisco Demand Gen and Marketing Ops Professionals, Moderator, How to Effectively Build Your Lead Lists
• General Cataylst, Drift, Panelist, Should You Bet Your Pipeline on Bots?
• Growth Marketing Conference, Panelist, Growth Case Study: How to Acquire Engaged B2B Leads with Content Marketing and Sales Enablement
• The Growth Hub Podcast, Episode: Redefining Content in the Age of Growth
• Career HQ by Superpath with Jimmy Daly
• Animalz Content Marketing podcast
• Smash the Funnel, Season 1, Episode 5: How To Move Prospects From Education To Consideration