I'm a B2B content and performance marketing leader with 15+ years of experience creating strategic content and fueling demand for companies like Cisco AppDynamics, HubSpot, Zenefits, and Drift. Today, I lead Meta’s global content strategy for our business messaging solution, which includes the WhatsApp Business Platform, as well as Messenger and Instagram APIs.

• Research-oriented approach to content/editorial development

• Double M.A. in Sociology and Women's & Gender Studies

• Passionate about building and growing inclusive, people-first teams

• Wealth of experience implementing and scaling content *and* marketing functions at both startups and established companies alike

🎧 Founder and host of First Person, a podcast that brings you b-side stories at the intersection of tech, marketing, and culture

👉🏼 I get joy from helping people discover the work they love

>> Noteworthy talks and podcast interviews:

• The Notorious Thought Leader Podcast: “How to Build a Successful Content Strategy with Sonja Jacob”

• Boston University, Interactive Marketing Strategy talk: “Building a Content Roadmap” (graduate level course)

• Stanford University, Panelist, Content Marketing for Customer Acquisition and New Ventures (MBA Course)

• GrowthHackers, Featured Guest for AMA

• San Francisco Demand Gen and Marketing Ops Professionals, Moderator, How to Effectively Build Your Lead Lists

• General Cataylst, Drift, Panelist, Should You Bet Your Pipeline on Bots?

• Growth Marketing Conference, Panelist, Growth Case Study: How to Acquire Engaged B2B Leads with Content Marketing and Sales Enablement

• The Growth Hub Podcast, Episode: Redefining Content in the Age of Growth

• Career HQ by Superpath with Jimmy Daly

• Animalz Content Marketing podcast

• Smash the Funnel, Season 1, Episode 5: How To Move Prospects From Education To Consideration